Fenghua, located south of Ningbo City, Zhejiang Province, is nestled between mountains and the sea. It’s often called the “Back Garden of Eastern Zhejiang.” As the integrated development model of sports and culture-tourism has come into vogue, “traveling with the sports event” has become a new trend in Fenghua. From June 1 to June 2, the opening ceremony of Zhejiang Province’s first Science and Technology Sports Gathering, along with the “Toward Sea” themed competition, was held in Fenghua. The event attracted 111 teams across Zhejiang to “ check in at Fenghua through the sports event.”(June 1, 2024; Photographer: Zhu Zhan)

Huangxian National Forest Park, located in the southeast coastal area of Fenghua, is surrounded by mountains on three sides and bordered by the sea on the other side. With coastal defense culture as its connotation and ecotourism by the seaside as its theme, it is an excellent destination for numerous tourists to relax, fully enjoy the picturesque nature landscape, and engage in leisurely travel.(May 23, 2024; Photographer: Ningbo Fenghua District Culture and Tourism Group Co., Ltd.)

Zhejiang Ningbo Bay Provincial Tourist Resort (Tianfei Lake) is the only perennial clear water area in the nearshore waters of the East China Sea. In recent years, a series of independent sports IP brands from Ningbo Bay, such as sailing, paddle boarding, kayaking, triathlon, cross-country walking, and sea marathon, have been held here, making Tianfei Lake a window for the world to see Fenghua.(June 1, 2024; Photographer: Ningbo Coastal Tourism and Leisure Area Development and Construction Management Center)

As "traveling with the sports event" has become a new trend, the concept of "one day for races, multiple days for stays; one participant, multiple consumers" has also become another way for cities to "reveal themselves."  The 2024 Fenghua Peach Blossom Marathon kicked off in March this year, attracting over ten thousand running enthusiasts to gather and experience the colorful and romantic peach blossoms.(March 24, 2024; Photographer: Fenghua District Bureau of Culture, Radio, Television, Tourism, and Sports, Ningbo City)